DIGITAL MARKETING
Marketing is the process where the product is opened for sales by a person. The concept of marketing actually consists of five steps mainly finding the problem, creating the solution, communicating the with users, sale of the product and taking feedback of the product.
Digital marketing provides a platform for business persons to market their business through online social media such as facebook, youtube, twitter etc.
WHY DIGITAL MARKETING?
Nowadays more and more number of people are consuming all the information through internet thus making digital marketing the best way to reach to the targeted customers. Digital marketing not only benefits the business persons but also gives informative contents to the customers.
Main Benefits of Digital Marketing
Open more benefits for small businesses
Digital marketing opens up more chances for the small-scale business in increasing their product scale and to reach a wider audience.
Increases Return of investment
Being in a digital world we can access the most apt package for our business and thus increase our return on investment.
Increase in Conversion Rate
While using digital marketing we can measure the conversion rates in through Google Analytics.SEO, SMM, and Email Marketing are methods which have high conversion rates.
More importance for customers
In digital marketing, the importance is always given to the customers as their requirements are always taken into consideration.
Higher Revenue than the traditional method
As of now the number of people using the internet is higher hence the marketing through online can attract more customers than the traditional marketing.
The main courses offered in Digital Marketing are:
- Search Engine Optimization
- Social Media Marketing
- Search engine Marketing
- Email Marketing
- Affiliate Marketing
- YouTube Marketing
- Inbound Marketing
Search Engine Optimization
Search Engine Optimization(SEO) course covers the details of on page and off page optimization, keyword analysis and about link buildings for the website. Using this the ranking of the website and the traffic to the website can be increased.
Social Media Marketing
Social Media Marketing(SMM) course covers the topics that describe about gaining traffic to a website through different social media such as facebook, twitter, Instagram etc.
Search Engine Marketing
Search engine marketing has an important place in positioning the website online and reaching online consumers. The main focus of this course will be paid reach used in search engine marketing, and how to organize campaigns using advertising programs. The course covers pay per click rates of the pages.
Email Marketing
The Email marketing course is the basics in digital marketing, and an area to explore. The course covers the basics and the types of emails used.the course also contributes about the elements that ccontribute to the campaigns run.
Affiliate Marketing
Affiliate marketing always has an important place in developing the business. Affiliate marketing is all about selling the product in one’s hand using the affiliates and promoting the product on their behalf.The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join, and promote their product.
YouTube Marketing
The course in Youtube Marketing focuses on video blogging which is being the top most marketing strategies in this era. We focus on how to make a video which can reach the audience and convey about our product and take them to the conversion.
Inbound Marketing
The inbound marketing course is actually the content marketing course where we focuses on building a content, optimization, marketing, distribution and marketing strategies of the content.
All these digital marketing techniques explained above tells us about the attractions and the benefits of digital marketing courses. All of these just give a small description about the benefits of the courses.
Check on to the website for more details about the courses: Areva Digital: Digital Marketing Training Institute
Check on to the website for more details about the courses: Areva Digital: Digital Marketing Training Institute
