Reasons why No one Reads a Content | Digital Marketing

Content is always the basic need of any type of marketing strategy be it traditional or digital marketing. Building contents is the main part of marketing a product or a service. While writing a content have you ever thought will the content be useful for the audience or have you been writing it with only marketing intention??

There is a large possibility that the contents that one writes as promotion or even for information may not be read by the audience. This may happen due to many of the reasons. While writing a content make sure that the contents are good enough for the audience and they may go through it.

There are many digital marketing courses in kochi which can help out in the process of creating good contents for the audience as well as the search engines.

The main reasons that a content is not performing well may be the following :

• Non explanatory Title 
• Crowded contents
• No image representation
• No strategy defined
• Misrepresentation of Contents

Non Explanatory Title

Never a person will click on a content until the title of the content strikes him. The main Title of the Content itself should be explanatory enough to be clicked on the first go. Never manipulate the title so that the people click on it and when enters finds the content which has no connection with the Title.

So try to be as explanatory while writing the Title for your content. A well explained Title and a striking one can attract more visitors to the blog.

Crowded Content

No one will be ready to read a content which is not paragraphed and which contains crowded contents like more than 200 words within a paragraph. Try to make shorter paragraphs and try adding subheading so that every individual point can be highlighted.

No Image Representation 

We ourselves know that students never loved to read history textbooks. The main reason being the lengthier paragraphs as well as less image representation. Having images in the content that can partially explain the subject are always helpful to grab the attention of audience as well.

No Strategy Defined

Having no strategy and writing contents without any proper planning can be a negative impact and can degrade the content.

There are content marketing courses along with digital marketing courses in kochi that can be much helpful for those whose wish to create the best contents for their audience.

Misrepresentation of Contents 

Writing contents that do not have any relation with the caption written does not invite audience into the content. Always try to add those contents which defines the headline or the caption.

Adding the perfect contents and also the information's that are relevant to the audience can help out in building the audience reach as well as making them read the content. An engaging content can always be valuable as it can also generate traffic to the website and can increase the ranking of the website.

Tips to Improve the Contents in Digital Marketing

Content marketing is always and will be the root of digital marketing. Only when contents are being added to a website the website will be ranked on a higher position in search engine result page. Every digital marketing course in kochi focuses on developing the right skill for content creation for its students. But when the contents that are in the website stops adding values to it, people directly remove the content from the site. But the thing is removing content is not an option, try to add much more interesting topics as that the audience can relate to their ideas also so as to retain them.

The contents one writes can under perform also. This can occur either within days, weeks months or within years. This under performance occurs due to some of the given problems:
The type of content written
Its quality when it was published
Due to the release of fresh contents the value automatically may vary. Some of the ways to identify if the content value is degraded are the following. Listing out some of the points:

• Analyzing the performance of the content
• Reduced views from the viewers
• Less clicks and user retention over the time

Here are some tips to improve your content in Digital Marketing so as to stop its declining nature:

Write for the Changing Audience

One of the main reason for drop in the views of the content is not evaluating the audience preference. If a person searches for a particular keyword and doesn’t get the accurate result from the website he/she may not stay on page and may leave immediately. So it is quite important to know about the changing behaviour of the audience and be up to date.
Some of the metrics that says the content is not performing well are less page views, lower engagement rates and less social shares etc says the declining nature of content.

To increase the value of the content the digital marketing training in kochi describes to manually check for the latest blogs for organic as well as paid which has the highest engagement rates as well as social shares to compare and make your content user friendly.
Some of the tips are :

• Changing Content Title
• Adding Images
• Fresh content promotion on both search pages as well as social medias

Improve the Technical Details

The technical data included are mobile friendliness of the website, page loading time, loading time for the images within the content. Content speed is a ranking factor as much as it is a site maintenance and usability issue. When the content is all-device ready, faster to access, the reach and expansion of the content can be increased.

Speeding up technical SEO has been in dramatic change due to the reasons such as prioritization of mobile friendly content, latest SERP features including Accelerated Mobile Pages (AMP) etc.

Covering the whole Topic

Covering the whole topic within a content one of the most important factor that has to be kept in mind to have a fresh content look so as to have the user experience. Its really in-evident to see that only some the companies who are into content marketing make use of the completeness of the content.
Some of the factors that needs to be taken care of while looking to complete the content details are :

• Bringing the content up to date.
• Adding new statistical reference points and sources.
• Including genuine authorship to content topics.
• Expanding/adding the depth of FAQs.
• Covering all core intent areas tied to the content topic and purpose.
• Focus on making the content better than the closest match or top performing/ranking content.

Combining the Similar Contents

Combining or grouping the similar contents is always is a good option to avoid the competition and other duplication process so as to have a better understanding of the details. Check out the best digital marketing courses in kochi which can be helpful in building the best contents for your website and make sure to be on top of the search pages in your search engines.
Some of the other tips to have an engaging audience structure and to be on top contents:

• Creating the best audience rich contents
• Making the best of on page SEO and contents
• Creating content rich blogs on website.

SEO Tips to Capture More Leads | Digital Marketing

Effective digital marketing strategies always generates good quality and quantity leads, and for this the better audience is none other than the active users who searches for a particular business through search engines. With this in mind the best option to get leads is none other than optimizing the website for the search engines with SEO.
There are many digital marketing courses in kochi which help out in building the best strategies to optimize a site.

If need to generate more leads through organic traffic without payment, that is where SEO (Search engine optimization) comes in – it helps drive organic search traffic to your website by using the power of almighty search engines. The equation is simple – for any given search query , the higher your rank, the better your traffic inflow, and the more chances you have of converting your audience.
The future of SEO is always prominent, it can always optimize the contents and can generate the all of the genuine leads. The main advantage of SEO is that the strategy is a free organic technique where there is only need for contents which are optimized.

SEO is the best strategy through which one’s website can be on top of the search page result and reach your audience. Almost all the users have the tendency to click on the result which appears on top of the page and the digital marketing training in kochi can help in using the SEO strategies that can be applied for keeping a website on top of a google result page.

SEO Techniques that are helpful in Generating more leads:

Creating Mobile Responsive Site : Make sure that the website built is compatible and is mobile friendly. According to Google the sites which are not mobile friendly cannot be ranked on first page. It is highly recommended to keep the website mobile optimized to grab more leads.

Optimize User Experience : The ranking of a website also depends upon the experience that are being offered to the user coming to the website. If a user searches for a particular product and doesn’t find it in the website, they may return back and never come back. So providing a good user experience is much important. Creating contents that are engaging for the users and also the overall design of the website also matters.

More Importance for Local SEO : Location based much relevant in this time as more and more near me searches are increasing. Giving importance to local SEO is much more beneficial as it can generate more leads from the local locations.
There are some of the best digital marketing institutes in kerala which offers the best digital marketing courses in kochi regarding the optimization of the websites for local searches.

Prioritize Contents : One of the latest seo researchers have proven that creating a sentence having more than 1800 words can create more user engagement and enlist your website better. Creating lengthier and engaging contents are much needful to be on top of the search pages in search engines.

Be Active in Social Medias : Every big company in this era has taken advantage of the different social medias to have a base in the digital world. The social medias can help out in building an awareness among the audience to have an initial attention for the business. Social media makes the posts more engaging and undoubtedly improves business presence.

Increased Link Building : One of the main strategies that is being used in SEO is the link building technique where in links from other sites are built to take up as backlinks for our websites. This increases the ranking of the website and can thus contribute in generating genuine leads.

Adding up all the above tactics and techniques can save the SEO to grab the most of the leads through organic searches. The main attraction of SEO leads are that those will be the relevant enquiries with the users actively searching for the same.