Reasons why No one Reads a Content | Digital Marketing

Content is always the basic need of any type of marketing strategy be it traditional or digital marketing. Building contents is the main part of marketing a product or a service. While writing a content have you ever thought will the content be useful for the audience or have you been writing it with only marketing intention??

There is a large possibility that the contents that one writes as promotion or even for information may not be read by the audience. This may happen due to many of the reasons. While writing a content make sure that the contents are good enough for the audience and they may go through it.

There are many digital marketing courses in kochi which can help out in the process of creating good contents for the audience as well as the search engines.

The main reasons that a content is not performing well may be the following :

• Non explanatory Title 
• Crowded contents
• No image representation
• No strategy defined
• Misrepresentation of Contents

Non Explanatory Title

Never a person will click on a content until the title of the content strikes him. The main Title of the Content itself should be explanatory enough to be clicked on the first go. Never manipulate the title so that the people click on it and when enters finds the content which has no connection with the Title.

So try to be as explanatory while writing the Title for your content. A well explained Title and a striking one can attract more visitors to the blog.

Crowded Content

No one will be ready to read a content which is not paragraphed and which contains crowded contents like more than 200 words within a paragraph. Try to make shorter paragraphs and try adding subheading so that every individual point can be highlighted.

No Image Representation 

We ourselves know that students never loved to read history textbooks. The main reason being the lengthier paragraphs as well as less image representation. Having images in the content that can partially explain the subject are always helpful to grab the attention of audience as well.

No Strategy Defined

Having no strategy and writing contents without any proper planning can be a negative impact and can degrade the content.

There are content marketing courses along with digital marketing courses in kochi that can be much helpful for those whose wish to create the best contents for their audience.

Misrepresentation of Contents 

Writing contents that do not have any relation with the caption written does not invite audience into the content. Always try to add those contents which defines the headline or the caption.

Adding the perfect contents and also the information's that are relevant to the audience can help out in building the audience reach as well as making them read the content. An engaging content can always be valuable as it can also generate traffic to the website and can increase the ranking of the website.