BEST DIGITAL MARKETING INSTITUTES IN KERALA

Selecting a good institute for digital marketing course is a tough job, as there are a number of institutions which offers the course. So here I am to help you out by selecting the top 10 institutes in Kerala that offers the course.

Before beginning the search lets check what are the benefits of the course digital marketing:

● As the wide opportunities in digital marketing is booming up, discover the professional in you and move ahead as a digital marketer

● Increase in career areas, a wide range to explore.

● Creativity related, brings out the best in you

● Better job options

● Great salary packages

● Start your own career

WHY DIGITAL MARKETING?

Nowadays more and more number of people are consuming all the informations through internet thus making digital marketing the best way to reach to the targeted customers. Digital marketing not only benefits the business persons but also gives informative contents to the customers.

TOP 10 DIGITAL MARKETING INSTITUTES IN KERALA

So here are some of the comparisons between the best digital marketing institutes in kerala:

Areva Digital: Digital Marketing Training Institute in Kerala

Areva Digital is a certified Digital marketing Institute in Kerala. They provide assured certification courses in SEO(search engine optimization), SMM(Social Media Marketing), Email Marketing, Affiliate Marketing etc.They have branches in kochi, calicut and trivandrum. They even assist in placements and provide individual training programs by experts.

For more details please check: Areva Digital

IPCS Digital: Digital Marketing Training Institute in Kerala

IPCS Digital is an institution that provides training in digital marketing techniques that has much of a high scope in the coming age. They provide Google certification courses in Search engine optimization, Email marketing, Social media marketing etc. There are trained experts to guide us through the course.

For more details please check: Areva Digital

DigiAcharya: Digital marketing Institute in Kerala

DigiAcharya is a reputed firm for digital marketing training and they provide the best training for an assured career in digital marketing.

AvivDigital: Digital Marketing Training Institute In Kerala

They specialize in training aspiring professionals to realize their dreams of digital marketing.They also provide Bing certified professional certificates.

IBOT Solutions: Training institute in Kerala

IBOT provides training on a wide variety of digital marketing services like SEO, Pay-per-Click, Google Analytics, and Social Media. They assure Google Adwords and Google Analytics Certification after completion of the course.

SoftLoom IT Solutions: Training Institute

They provide with the best training for the digital marketing such as search engine optimization, social media marketing, and Email marketing.

TechBound: Digital Innovations

TechBound digital innovations provides courses like content marketing, social media marketing, and email marketing with expert trainers.

Practix: professional training

They provide professional training for digital marketing and services in the areas for SEO, SMM, and Email marketing. They works in kannur.

DM Wizard: Training in cochin

They provide digital marketing courses in cochin with expert trainers and faculties.

DigitalBuddha: Training institute

They have a dedicated bunch of people providing internet marketing services and also provides tutorials for the ones who are willing to expand their knowledge in the area.

Search Engine Optimization-SEO

SEO refers to search engine optimization or the process of optimizing a website so that people can easily find it via search engines like Google.

Similar to other areas in the tech industry, SEO is constantly changing. The once fail-proof method of consistently landing top SERPs (search engine results pages) became irrelevant within a few months. SEO practices that once dominated the industry quickly fell out of favor.

The Google algorithm itself changes constantly, sometimes with multiple changes happening within months. 2017 has brought about the dominance of Google AMP (accelerated mobile pages)Accelerated Mobile Pages, the rise of HTTPS, the importance of backlinks etc. 2018 has much more to offer.

SEO Trends

Main Trends in 2018

● Voice Search is More Real than Ever

Since voice searches are increasing an increase in the featured snippets can be seen, which is the source for Google in voice searches.

● Artificial Intelligence will be having many Powers Regarding the Searches

Google has developed the Cloud Vision API, which is capable of recognizing an enormous number of objects.

● Survival of the Fittest

In today’s fast-paced, on-demand society, people want things, including information, immediately.

Nothing is more frustrating than clicking on a website that appears to answer your question exactly, only to have to wait for the page to load. If the page doesn’t load in 5 seconds, you’re off onto another website that can hopefully give you the answers you need.

People don’t like slow web pages. If your page is slow, your site traffic will suffer. Page speed is a user experience feature that is expected to be kept by all websites.

Google expects pages to load in under three seconds. By taking Google’s speed test we can know the speed of our web page.

● Page Relevance 2.0

Google continues in its quest to provide the best web browsing experience to users. Besides offering users websites that are safe, Google searches for sites that best match the user’s search – even if that’s a little different from their actual query.

This means that search engines will evaluate the relevance of the content on your website. One of the ways that Google assess the relevance of a website’s content is with Latent Semantic Indexing(LSI)Latent Semantic Indexing. Through Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words.

● Mobiles will be more Powerful and of Huge Importance

Smartphone’s dominate the world and more and more web browsing is occurring on mobile devices. In fact, the number of people using their Smartphone’s to browse the Internet is higher than the number of people who browse on a traditional desktop computer.

It is no longer optional to have a mobile-friendly website. It is now required and expected by the search engines and the users.

In fact, mobile friendliness is now a search ranking factor. Check if your site is mobile friendly on Google’s mobile test Website Auditor, under Content Analysis.

● Personalized Contents in SREP

Besides the traditional search ranking factors, such as page speed, content relevancy and, page authority, search engines are also using information about the user, such as interests, browsing history and location, to provide a personalized search results list.

Google, along with some other search engines, have been utilizing personalized SERPs for many years.

When personalization comes into effect, when someone searches for a keyword for the first time, the website needs to do it’s best to appear among the top results in the unbiased SERP. If the searcher clicks on the listing, the website becomes the preferred entity, and the subsequent searches will most likely include the site as the top result.

● Rise of “Linkless” Backlinks

Links have been the trust signal for search engines — one that SEOs spent the most time on optimizing. But times are changing, and linkless mentions may be becoming an off-page signal of equal weight. It has become the best (and most ethical) practice for websites to try and get links from more reputable, outside sources.

While links from authoritative, outside sources gave websites some search ranking, the further sophistication of Google search robots is slowly taking away the coveted power of backlinks.

Search engines now have the ability to associate mentions of brands, institutions, organizations, and people without the need of linking to their corresponding web pages.

There are much more to explore in the coming years such as youtube, the videos will account majority for the coming years. Money making with Youtube

DIGITAL MARKETING

Sunday, May 27, 2018